Author Archives: Richard Leslie

“Expertise”

Practitioners must pay attention to advertising issues because when they advertise they put themselves in the spotlight, not only with [...]

Sliding Fee Scale

One of the most basic rules of advertising is that advertisements cannot be false, fraudulent, misleading, or deceptive. This principle [...]

Protected or Prohibited Words

An advertisement that contains a misrepresentation of fact or a failure to disclose a material fact, or that is likely to create false [...]

Advertising “Doctor/Dr.”

With respect to the word “doctor” or the letters or prefix “Dr.,” state law (the Medical Practice Act) in California makes it a crime [...]

Pre-licensed Persons

It must always be remembered that advertising must be truthful and not false, misleading, or deceptive. This of course applies to [...]

Advertising / Marketing on Groupon

A question has been raised by a reader about the appropriateness of advertising and marketing by therapists and counselors of the kind [...]

Pre-licensed Employees

It is important for licensees who employ pre-licensed persons in private practice settings to assure that the advertising by the [...]

Testimonials

While ethical standards of the various professions address this issue somewhat differently, there seems to be general agreement that [...]

Advertising Reminders

I have written about advertising before, but a few reminders and cautions cannot hurt!

The Alphabet – Some Hints On Avoiding Liability

I thought I might have a bit of fun going back to my ABCs and that you might find some of these brief items helpful. Perhaps you can [...]

The Alphabet Revisited

I return to my ABCs (see the July 2010 issue of the Avoiding Liability Bulletin for the prior one) and hope you find a few of these [...]

“An Alphabet of Reminders, Information…”

A . Always remember to renew your license and your malpractice insurance policy. Practicing without a license or malpractice insurance, [...]

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