Category Archives: Marketing and Advertising

Social Media Marketing for Therapists

From Facebook to Twitter, discover how your social media presence is important for attracting clients. As a therapist, your social [...]

Advertising, Options for Patient Request for Copy of Records & Holding Inusurers Accountable

Advertising is one way in which therapists and counselors can attempt to expand their private practices. Mental health practitioners [...]

Advertising Yourself with Integrity

In order to remain a successful profession, providing only the best for clients, therapists need to take a lesson from business moguls [...]

Ethical Advertising for Medical Professionals

Most medical professions are subject to a certain level of marketing for business growth and improvement. However, when advertising for [...]

Self Disclosure – Personal Blogs

When a person becomes a therapist or counselor he/she does not give up his/her basic personal rights or civil liberties. Thus, if [...]

Advertising

Most state laws make it a crime and a violation of the licensing law for a licensee to advertise in a manner that is false, fraudulent, [...]

“Expertise”

Practitioners must pay attention to advertising issues because when they advertise they put themselves in the spotlight, not only with [...]

Sliding Fee Scale

One of the most basic rules of advertising is that advertisements cannot be false, fraudulent, misleading, or deceptive. This principle [...]

Protected or Prohibited Words

An advertisement that contains a misrepresentation of fact or a failure to disclose a material fact, or that is likely to create false [...]

Advertising “Doctor/Dr.”

With respect to the word “doctor” or the letters or prefix “Dr.,” state law (the Medical Practice Act) in California makes it a crime [...]

Pre-licensed Persons

It must always be remembered that advertising must be truthful and not false, misleading, or deceptive. This of course applies to [...]

Advertising / Marketing on Groupon

A question has been raised by a reader about the appropriateness of advertising and marketing by therapists and counselors of the kind [...]

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