Avoiding Liability Bulletin – January 2013
…It is not uncommon for those who advertise their services, credentials, or expertise to “toot their horns” a bit in order to attract more business. There is nothing wrong with this – provided that the practitioner understands that the advertisement can have a negative impact upon his or her professional career if one is not careful or mindful about the many ways advertising can have an impact. I have written about advertising before, but a few reminders and cautions cannot hurt! As you likely already know, advertisements must not be false, misleading, fraudulent, or deceptive. This general rule seems simple and perhaps self-evident, but there are many ways that the rule (the law in most, if not all, states) may be violated.
Links to more detailed bulletins expanding on these reminders have been included.